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How chatGPT might replace your entire creative team
I've spent a few hours with the latest release of ChatGPT, and what started as a fun experiment turned into a full-blown creative...
Julia Hettmann
3 min read


How AI-Generated Images Can Upgrade Your Brand Identity
If I had a Euro for every time I’ve seen this stock photo… ... I’d be rich by now. Okay, probably not, but it would definitely boost my...
Julia Hettmann
3 min read


The 5 Most Common Mistakes people Make While Using AI
Do you feel like AI-generated content comes out too generic? Then this article is for you. I’m diving into the five most common mistakes...
Julia Hettmann
4 min read


Training Your Team: Essential AI Skills for marketing and design Professionals
AI isn’t just a buzzword anymore – it’s a fundamental part of how we do business. From crafting personalised marketing campaigns to...
Julia Hettmann
5 min read


how to Prepare Your Workforce for AI Integration
It’s official: AI isn’t the future; it’s the now. From automating repetitive tasks to generating creative content, AI is reshaping the...
Julia Hettmann
4 min read


The Role of AI in Content Creation
Let’s set the scene: Your marketing team is juggling a dozen projects – writing blog posts, designing social media graphics, editing...
Julia Hettmann
4 min read


Bridging the gap: How to align AI tools with your brand's creative vision
Picture this: You're in a meeting room, surrounded by your marketing team, and someone says, "Let's use AI to generate our next big...
Julia Hettmann
3 min read


Customise AI tools for your organisation's needs: A guide for marketers and designers
AI is everywhere these days – automating tasks, generating content, and even assisting in design. But here’s the thing: no two businesses...
Julia Hettmann
4 min read
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